Promising to revolutionise the exhibition and travel trade by using state-of-the-art technology, ExhiAsAp, has been custom-designed to meet the needs of participants in trade shows and MICE segment
Viraat Technology Labs, a software solutions company, has launched ExhiAsAp – smartphone application for the exhibition and convention industry at an exclusive event held in Mumbai recently. The event was organised by Inspiration Unlimited at south Mumbai’s Auriga Lounge and was attended by senior executives from the tourism and MICE industry.
ExhiAsAp promises to revolutionise the exhibition and travel trade by using state-of-the-art technology. The application is custom-designed to meet the needs of participants in trade shows and MICE. It results in a huge saving of time, money and manpower during and after the exhibition.
Once the app has been downloaded on to the smartphone, it is simple and fast to operate, as follows:
- When a visitor enters the exhibition stall, the ExhiAsAp user takes an instant scan of the business card with the smartphone camera. Visitor’s contact details like name, company name, email ID and phone number, are instantly captured and saved
- From the app, the ExhiAsAp user selects whichever products are of interest to the visitor
- An email message is automatically generated by the app, addressed to the visitor containing product information. The ExhiAsAp user clicks ‘send’ and the visitor gets an instant email with whatever information he has requested.
- Each visitor’s data is automatically transmitted to a secure central database. The company has details of all visitors who visited the stall, which products they were interested in, and the client they met. All this data is available as an excel sheet report.
Ravi Ranjan Chaudhary, senior vice president – business banking, Yes Bank, said, “I see good potential to increase our people’s productivity by using ExhiAsAp. It is a well-designed app that can significantly enhance the value we derive from our investment in trade show participation.”
“Many tourism boards, airlines, chambers of commerce and tour operators participate in exhibitions. Capturing and retaining customer data from such events into a secure database is critical for their business. Today, I saw how ExhiAsAp can help us to do that in a quick and cost-effective way,” added Jagdish Parekh, director general, India-Brasil Chamber of Commerce.
Nikhil Kothary, CEO, Viraat Technology Labs, explained, “Our product philosophy is to use technology innovatively as a tool to help our customers enhance their processes and productivity. We provide value at every step and that’s what ExhiAsAp does for the MICE industry. It gives exhibitors a 21st century, world-class tool that is designed specifically to eliminate the most tedious and antiquated procedures that exhibitors have been forced to use until now.”
Abraham John, executive chairman, Inspiration Unlimited and a veteran of over 40 years in the travel industry, said, “We are honoured to be appointed as the marketing agents for ExhiAsAp in India. Two of the biggest challenges in the industry during events and functions are the collection and storage of business cards and pilferage of data. ExhiAsAp is the perfect solution that eliminates both these issues. Everything now has become digital and ExhiAsAp replaces the rudimentary way of collecting and storing business cards.”