As India’s insurance sector grows in scale and complexity, a quiet transformation is underway in how services are delivered to the country’s affluent. A new wave of insurance providers is emerging with a focus on high-net-worth individuals (HNIs), offering customised policies, data-backed health planning, and year-round service support.
Riding on the momentum of a post-pandemic push for financial protection, the health insurance market alone is projected to grow from Rs 1.3 trillion in 2024 to nearly Rs 2 trillion by 2028, at a CAGR of 12.8%. The demand, increasingly, is not just for coverage, but for clarity, transparency, and tailored solutions.
Among those tapping into this opportunity is INSURENATION, operating under IMN Insurance Broking Pvt. Ltd. Founded by professionals with experience at firms like HDFC Life, Niva Bupa, and Nippon AMC, the company is building a tech-enabled platform designed to simplify the insurance process. Their model spans life, health, and general insurance, with a focus on personalised advice and claims guidance.
A standout feature is its Health Insurance Planning tool, which draws on real-world data and medical inflation trends to map coverage to actual needs—helping customers better understand their risk profile. “Our aim is to insure our nation—insurance sab ke liye. We believe that everyone deserves access to tailored insurance solutions that protect their lifestyle and peace of mind,” Nehal Kumar, Co-founder and Chief Executive of INSURENATION, said.
While metros remain key markets, insurers are increasingly looking to Tier 2 and Tier 3 cities, where awareness and aspirations are growing. INSURENATION is among those expanding into these geographies, seeing them as underserved yet promising.
The broader shift points to a more nuanced understanding of insurance—not just as a product, but as a relationship. With younger professionals and wealth-builders seeking customised protection, the sector’s future appears to be moving steadily toward personalisation, trust, and long-term service.