Page 2852 of Industry

It is time that for their mobile ad campaigns, brands look beyond the existing duopoly and opt for other mobile…

The key to managing influencer programmes is to allow them to speak in their own voice. Brands need to resist…

Zafar Rais, CEO, Mindshift Interactive

As Britannia Bourbon goes into an image refresh, its first efforts look promising but leave us wanting on the differentiation…

Thanksgiving Day saw online consumer spend rising by 16.8% y-o-y, back on huge discounts offered by brands and retailers.

Tobacco companies have been asked to run ads across TV and newspapers rebutting their claims over the 20th century about…

Harish Kohli, President and MD, Acer India

Iowa-based Meredith has acquired all outstanding shares of Time Inc in an all-cash transaction valued at $2.8 billion.

As Samsung gears up to stay ahead in the electronics and IT game, the brand has announced that its TV…

After the acquisition of customer research agency Acuity in June this year, KPMG Australia has launched its CMO Advisory.

The Delhi International Airport Ltd (DIAL), which operates airport here, on Monday asked IndiGo Airlines not to “teach” it how…

Godrej & Boyce today launched a new home furniture brand Script targeting the mass premium segment and is eyeing a…

left behind nearly 29 candidates to reach Infosys’ helm, a position which was vacant nearly for four months, as he…

The Kolkata airport is all set to start using clean and green energy for its day to day operations, as…

Investors on Monday cheered the appointment of Infosys Ltd’s new chief executive, in hopes the Indian IT services firm can…

After keeping the post vacant for more than two years, the government has finally appointed Dinesh K Sarraf, former CMD…

Xiaomi India, popular for its smartphone brand, has plans to set up more plants and add capacity to manufacture phone…

Aditya Birla Health Insurance (ABHI), a part of Aditya Birla Capital, is focussing on the retail sector to drive growth.