Wonderchef has announced its expansion plans to open 50 Exclusive Brand Outlets (EBOs) across the country in the next two years, while the kitchen appliances company recently launched its largest exclusive outlet in India, located in Gaur City Mall, Greater Noida West. This is the brand’s 28th store across India and eighth in the National Capital Region (NCR), and spans a 900 square feet area.
Wonderchef has a presence in about 20,000 multi-brand stores and over 3,000 modern trade outlets. Looking ahead, the company has plans to expand its reach to 30,000 multi-brand stores and 4,000 modern trade stores in the next two years.
The company has witnessed growth, wherein it achieved a 25 per cent Year-on-Year (YoY) growth rate in the last fiscal year of 2024, with the brand sales of Rs 700 crore.
The kitchen appliances brand also launched Chef Magic, an all-in-one kitchen robot, catering to the next generation of tech-savvy consumers who seek convenience and health. Ravi Saxena, Founder and CEO of Wonderchef, said, “Our aggressive expansion plans demonstrate our commitment to providing our customers with an unparalleled product experience and access to our innovative range of kitchen and home appliances. We are excited to bring our cutting-edge products like Chef Magic, closer to consumers across the globe.”
“Along with Chef Magic, we are expanding our portfolio in the smart appliances segment, offering products such as coffee machines, Nutri-blend, and pro-health cookware range. With this focus, we are aiming to cross the Rs 1000 crore mark in brand sales in 2026,” he added.