McDonald’s India – North and East on FRiday announced that it has joined ONDC (Open Network for Digital Commerce) Network to enhance customer accessibility. The partnership signifies the brand’s efforts to reach closer to customers by penetrating additional digital platforms, it said. The menu of McDonald’s India North and East will now be available across ONDC buyers’ applications with exclusive ala carte and meal options.
Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “We are excited to announce our collaboration with the ONDC Network. This is a significant step in our journey of making the McDonald’s experience more accessible to existing and new customers. With the power of ONDC’s technologically enabled fully integrated inclusive consumer-friendly platform and our strength of high-quality great-tasting food served quickly with a smile every at time, we are committed to build a more profound and meaningful connection with our customers.”
T Koshy, MD, and CEO, ONDC, said, “McDonald’s India integration with the ONDC Network marks a monumental milestone in our journey to revolutionize digital commerce across the country. This development underscores the growing acceptance and trust that established brands like McDonald’s have in ONDC’s open, inclusive, and interoperable Network. As more and more brands join us, it amplifies our commitment to empower businesses, foster healthy competition, and provide consumers with unparalleled choice and convenience.”
By integrating with the ONDC Network, McDonald’s North and East India is well-positioned to leverage the power of technology to expand its reach and better serve customers, it said in a statement. McDonald’s employs more than 6,000 employees directly and feeds millions of customers annually at its 200 outlets throughout North and East India. McDonald’s operates through a range of formats and brand extensions, including freestanding restaurants, drive-thrus, restaurants open round-the-clock, and McDelivery, for the convenience and experience of its customers.