QSR operator Devyani International (DIL) and multiplex operator PVR Inox on Tuesday announced a strategic partnership to jointly establish a company in India for the purpose of development and operation of food courts within shopping malls in India.
“This partnership will empower Devyani International & PVR INOX to reach a wider audience and expand their market presence,” a joint statement said.
Ajay Bijli, MD, PVR Inox said that the partnership would help the multiplex chain to pivot into pre-ticketed F&B revenue as opposed to the current post ticketed F&B revenue. The company will also co-promote both movies and food as part of the partnership, he said.