Reliance Retail on Thursday announced that it has entered into a long-term  partnership with UK’s online fashion retailer, ASOS. This strategic partnership, the company added, marks a significant milestone in “Reliance Retail’s commitment to offering unparalleled choices and bringing world class retail experiences to Indian consumers”.

Under this licensing agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in India. The retail arm of Mukesh Ambani-owned Reliance Industries will leverage its experience of operating omni-channel retail networks to introduce ASOS’ portfolio of fashion-led own brand labels to the Indian market through a multi-channel presence for ASOS and a diverse array of retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms. The agreement is ASOS’ first country-wide exclusive retail partnership.

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 Isha Ambani, Director, Reliance Retail Ventures Limited, said, “We’re excited to welcome ASOS into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores. This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”

José Antonio Ramos, CEO, ASOS, said, “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends. Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet.”

Reliance Retail and other subsidiaries and affiliates, operate an integrated omni-channel network of over 18,836 stores and digital commerce platforms across grocery, consumer electronics, fashion & lifestyle and pharma consumption baskets. The company reported a consolidated turnover of Rs 306,786 crore and net profit of Rs 11,101 crore for the year ended March 31, 2024.