Amazon India on Thursday said the ongoing Great Indian Festival 2025 has attracted a record 2.76 billion customer visits, the highest ever for the annual event, with more than 70% of the traffic coming from tier 2 and 3 cities.
With five days remaining in the 30-day sale, the e-commerce major reported “unprecedented” engagement across key metrics, including customer savings and seller participation. The company said the event has already enabled over Rs 1,000 crore in customer savings through bank offers, seller GST benefits, and cashback rewards.
“Our sellers and brand partners have seen multi-fold growth across categories such as smartphones, appliances and consumer electronics to home & kitchen, beauty, fashion, and more,” said Saurabh Srivastava, vice-president, Amazon India.
The platform also recorded its highest-ever number of sellers registering sales, spanning smaller markets such as Kangra, Haridwar, Muzaffarpur, Jamnagar, Darjeeling, Shimoga, and Salem. Over two-thirds of participating small and medium businesses (SMBs) came from tier 2 and 3 cities.
Amazon Bazaar, the company’s store for ultra-affordable products, saw over two times growth in seller participation this year. More than half of Bazaar sellers reported their best-ever single-day sales, while the number of sellers crossing Rs 1 lakh in sales surged 15 times year-on-year. Eighteen states and Union Territories, including Madhya Pradesh, Assam, Punjab, and Andhra Pradesh, recorded their highest-ever seller sales milestones.
For Prime members, deliveries accelerated sharply, with over 40 million products delivered the same or next day, up 60% and 22% year-on-year, respectively. Amazon said its delivery network expanded significantly, with same- and next-day deliveries in metros up 29%, while two-day deliveries in tier 2 and 3 cities grew 37%. Nearly 70% of new Prime sign-ups came from smaller towns.
Amazon Business also saw robust traction during the sale, with new business customer sign-ups rising 30% year-on-year and bulk orders up nearly 120%. The company also announced that one in every four Amazon customers transacted using Amazon Pay. UPI accounted for 25% of total orders, highlighting its dominance as a preferred digital payment mode, with transactions up 23% year-on-year.
Across categories such as mobiles, large appliances, TVs, and electronics, one in six purchases was made through EMI options, with 80% of these on no-cost EMI (NCEMI) plans. The company also reported a 10% year-on-year rise in the NCEMI adoption across segments including appliances, fashion, grocery, and baby and pet products.