In today’s fast-paced marketing world, agentic AI is quietly becoming the unsung hero, transforming how Indian brands connect, convert, and grow. What once took entire teams and weeks of planning is now being orchestrated by intelligent AI agents that think, act, and adapt on their own. It starts with lead generation. For many marketing leaders, the pressure to deliver leads is relentless. Agentic AI eases this burden by identifying high-fit prospects, crafting personalised outreach, and learning from every interaction to improve targeting.
As leads mature, AI agents accelerate sales workflows by creating proposals, scheduling meetings, and updating CRMs. For enterprises with complex offerings, this means faster deal cycles and more meaningful engagement. The real magic lies in full funnel automation. Agentic AI doesn’t treat awareness, consideration, and conversion as separate stages. It connects them into a seamless, data-driven journey. From the first click to post-purchase loyalty, every touchpoint is optimised.
The main focus of agentic AI is to increase creative efficiency, automate campaign decision-making, and improve content-to-conversion timelines, said Shashwat Vatsa, AVP – Brand, Olyv. “Within the marketing workflows, we are incorporating it to take control of routine but complex processes, from interpreting data to segmenting audiences and recommending content that drives engagement and conversions.”
Agentic AI is moving marketers from “ask the AI for answers” to “give AI an objective and let it operate like a teammate.” This means AI not only analyses data, but monitors signals, detects opportunities, recommends actions, and even executes workflows with human approval. “At ReBid we are already using multiple agentic AI functions across various layers like data, media, creative and insights,” said Rajiv Dingra, founder & CEO at the Mumbai-based agentic AI agency.
“For one of our clients – PNB Housing, we have built a loan funnel optimisation that helps double-digit reduction in cost per lead. For Axis Direct, we are using AI-driven planning and creative generation to scale user acquisition. For HDFC Sky, we have automated performance diagnostics and conversion-funnel insights; and for Xiaomi, there is an unified automated AI led reporting and insights,” Dingra said, adding, “these AI tools help save time and investments for brands.”
These AI agents also deliver clarity, according to Padmashree Shagrithaya, EVP & head of Insights & Data – India, Capgemini. They track what content converts, which channels perform, and when prospects are ready to buy. This aligns marketing and sales around shared growth metrics. “Across industries from healthcare to telecom and energy, agentic AI is driving personalisation, agility, and efficiency. It’s not just a tool; it’s a strategic co-pilot,” she stressed.
For instance, Hyundai Motor India uses an AI-powered chatbot called “Hi Hyundai” for customer service and sales. It provides 24/7 virtual assistance to both potential buyers and existing customers on various digital platforms, including the Hyundai website and WhatsApp. “We’ve reimagined how customers engage with our brand,” said Virat Khullar, AVP and vertical head (marketing), Hyundai Motor India. “Every month, over one lakh customers engage with the chatbot, driving tangible results in sales and service. By automating routine interactions, we’re also saving over Rs 10 lakhs annually. As we explore the next frontier with agentic AI, our goal is to create even more contextual, autonomous, and intelligent engagement that deepens relationships and enhances convenience.”
Federal Bank has integrated Oracle Responsys’ Send Time Optimisation (STO) capability into its marketing stack. STO leverages AI to predict the optimal time for each customer to receive an email, based on their historical engagement patterns. This ensures that the bank’s campaigns reach customers when they are most likely to interact, significantly improving engagement. “This level of precision transforms marketing from being campaign-led to being conversation-led,” said MVS Murthy, CMO, Federal Bank. “We also use AI-driven automation for campaign orchestration and personalised communication, enabling us to deliver highly relevant content across channels.”
Agentic AI is also shifting how real estate and construction companies operate and develop new ways to engage their clients. Sumeet Chunkhare, chief marketing and communications officer, Sobha, said, real estate marketing professionals are leveraging AI automation to determine ideal pricing and design high-impact marketing campaigns to compete in a fast-paced marketplace. According to him, the capacity for AI to sift through large amounts of unstructured data – such as searching habits, customer engagement, and market data – allows companies to develop more relevant campaigns aligned to the preferences of individual buyers that make conversions easier and reinforces that engagement aspect for the future.
StockGro, the social investment platform, has leaned into agentic AI for speed, relevance, and scale. “We’ve built an always-on content brain that listens to the market and gets the right stories out fast,” said Ajay Lakhotia, the founder and CEO. “We’re seeing impressive productivity gains. Our agents ship content with consistent quality and fewer bottlenecks. Sentiment-aware targeting has shown early signs of CTR improvements while cutting ad fatigue; users get timely education, not spam. Next 6 to 12 months, we’ll look to double down on these workflows to enhance customer support & real-time analysis,” he summarised.