Fortis Hospitals Mumbai has recently launched a ‘#FirstCallFortis’ campaign aimed at emphasizing the healthcare providers commitment to offering gold-standard emergency care.
“Through this campaign, Fortis Hospitals Mumbai engage with Mumbaikars to address a crucial challenge: the lack of easily accessible emergency contact numbers during critical medical situations. By highlighting the ease of dialing 022-4111 4111, the campaign ensures that in case of an emergency, individuals can connect with Fortis’ emergency care unit that offers swift, expert care across its extensive network of hospitals in the Mumbai Metropolitan Region,” the hospital group said in a statement.
In the coming weeks, the brand will connect with communities at schools, colleges, workplaces, places of worship, gyms, recreational centers, parks, housing societies, bus depots, and railway stations. The focus on emergency preparedness through these efforts reinforces Fortis’ commitment to not just treat, but to proactively support the health and safety of Mumbai’s residents, it stated.
“Through the #FirstCallFortis campaign, we are showcasing not just our capabilities of being the largest emergency-prepared healthcare network in Greater Mumbai, but also the convenience of reaching out to us with an easy-to-remember number in time of a medical emergency. With an expansive network of four state-of-the-art hospitals across the metropolitan region, we are prepared to tackle emergencies of all nature, this integrated campaign hopes to get 022-4111 4111 on the speed dial of all Mumbaikars. This campaign is our promise to Mumbaikars that medical aid is just a call away,” Dr S. Narayani, Business Head-Fortis Hospitals Maharashtra, said.
The campaign’s integrated approach, which spans across multiple touchpoints, aims to reach 10lakh+ households by World Health Day on April 7th, 2025. The focus will be on spreading the critical message of emergency preparedness, making sure that every Mumbaikar knows the importance of being prepared and has the right number at hand when every second counts, it stated.
