According to an official release, Flipkart, an e-commerce marketplace, announced its partnership with Fireblocks, an enterprise platform to manage digital asset operations and build businesses on blockchain. The collaboration is expected to improve consumers’ safety and enable them to interact with the Web 3.0 ecosystem.
“Through FireDrops, user experience has been created for Indians interested in collecting their first NFT, making digital ownership accessible and lowering the barrier to entry into the world of web3.0,” Stephen Richardson, head, APAC and managing director, financial markets, Fireblocks, explained.
Sources revealed that Fireblocks’ Wallets-as-a-Service will allow Flipkart to embed blockchain wallets directly into their mobile application. With Fireblocks, Flipkart is expected to automate and scale wallets and enable NFT creation to support millions of new users on FireDrops.
Furthermore, by providing engaging experiences with brands that enable customers to earn NFT-based rewards, FireDrops plans to increase community engagement and enhance user experience, as per insights from the official release.
