
In this collaboration, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers, it claimed
The consolidated guidelines will ease the issue of permissions to the companies/ LLPs registered in India for uplinking and downlinking…
He will be responsible for the brand to help drive customer awareness through an integrated marketing approach, the company said
The round was led by Fireside Ventures and saw participation from investors such as Saama Capital and DSG Consumer Partners
Sankhe will be responsible for digitising the existing business and building new products, as per the company
As per the company, the brand will be exclusively available on its platform
Narayanan’s role will include spearheading the company’s efforts towards transforming the brand and category through technology-first innovations, the company said
Above-the-line (ATL) mediums accounts for 30% of its ad-spend, while another 30% is spent on digital and the remaining on…
To appeal to gamers, Burger King placed glitches in its own app, inviting users to find them, with a reward…
Interview: Sanjeev Kumar Bijli, joint managing director, PVR
AD REVENUE MAY INCREASE 50% FROM THE 2018 EDITION
According to Aman Dhall, the founder of Commscredible, the company’s acquisition of ISL’s team franchise was a significant step in…
As per the company, the new sponsor will ensure that the fans have fun
The company claims that this move is an endeavour to have Kapoor’s influence and popularity transcend the world of fashion
Viewers were happy to use the remote to manually advance to the next Short rather than have the feed autoplay,…
The campaign attempts to celebrate the way digital payments simplify the lives of millions of merchants across the country
As per the company, the campaign will run across various digital platforms for five months using a programmatic approach