
As part of the mandate, the company is responsible for developing a holistic communication strategy for IndiGG, promoting the expanding…
The report analyses industry trends based on content, commerce, and community to gauge how brands will shift with shifting consumer…
As per the company, Mukherjee will head the company’s marketing operations across various verticals such as edible oil, spices, soya…
He will also be executing campaigns and leveraging brand deals, the company said
The campaign consists of a series of short films which are themed around digital, seamless and quick loans offered by…
As per the company, the ad film is streaming across all the company’s digital and social media platforms
With a proven track record of a successful India innovation (Budweiser Magnum beer), we are now foraying into the world’s…
The comments underscore the tension in the industry after a number of major car brands paused Twitter ads following Musk’s…
As per the company, its MaxAbsorb Period Underwear is designed for new mothers facing incontinence and bladder leaks postpartum
The campaign has been conceptualised in-house by Bombay Shaving Company, with Siddharth Joshi from the team scripting the 3 videos
In this collaboration, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers, it claimed
The consolidated guidelines will ease the issue of permissions to the companies/ LLPs registered in India for uplinking and downlinking…
He will be responsible for the brand to help drive customer awareness through an integrated marketing approach, the company said
The round was led by Fireside Ventures and saw participation from investors such as Saama Capital and DSG Consumer Partners
Sankhe will be responsible for digitising the existing business and building new products, as per the company
As per the company, the brand will be exclusively available on its platform
Narayanan’s role will include spearheading the company’s efforts towards transforming the brand and category through technology-first innovations, the company said
Above-the-line (ATL) mediums accounts for 30% of its ad-spend, while another 30% is spent on digital and the remaining on…