Brand Wagon PhysicsWallah’s Rs 31,000 cr story: Why Alakh Pandey thrived and Byju’s didn’t Brand Wagon
Prospective or Retrospective? Question that continues to haunt the online gaming industry Premium Story
Liberty Shoes’ ‘Mera Joota Hindustani’ campaign: A modern twist on tradition with competitive pricing and digital push
91% of Indian consumers plan festive purchases, with 43% favouring mobile shopping: reveals Glance report
Work That Speaks | Ad Reviews | 1 To 12 Dec 2022 Brands that cut through: Vim, Doritos, realme, iQOO, Nourish, MasterCard, Hamdard, Quaker Oats, Iodex, Gulf Oil, Schwarzkopf, Godrej Yummiez, CEAT… By GuestDecember 13, 2022 09:30 IST
Vim Black: Satire or washout? What has divided opinion is the rather gimmicky way in which this has been done with some commentators pointing out… By Christina MonizDecember 13, 2022 09:03 IST
MIB acts on national interest; blocks all access to Pakistan OTT platform Vidly TV According to the ministry, the OTT platform had recently released a web series titled ‘Sevak: The Confessions’, which was found… By BrandWagon OnlineDecember 13, 2022 08:32 IST
Suresh Kumar urges government to curb advertising, marketing for online games The move was undertaken due to a number of reports from the police across the country highlighting people were losing… By BrandWagon OnlineUpdated: December 12, 2022 17:40 IST
Gaming companies under investigation for GST evasion The minister said the Enforcement Directorate has attached proceeds of crime of more than Rs 1,000 crore in several cases… By BrandWagon OnlineUpdated: December 12, 2022 17:29 IST
84% of respondents wished to spend more time with their spouses: Report The significance of a smartphone in today’s life is undisputed however excessive usage remains an area that users need to… By BrandWagon OnlineDecember 12, 2022 15:36 IST
Wellbeing Nutrition raises $10 million in series-B round led by HUL and Fireside Ventures The company aims to launch and extend the product categories, build a senior management team and strengthen its expert channel… By BrandWagon OnlineUpdated: December 12, 2022 15:27 IST
VMLY&R India announces its new CEO, Saurabh Saksena As per a company statement, Saksena’s responsibility will comprise driving the integration of the company’s capabilities across India By BrandWagon OnlineDecember 12, 2022 13:28 IST
MediaCom bags the media operations mandate for Zound Industries MediaCom will be responsible for the media strategy, planning, buying and implementation in the India market, it claimed By BrandWagon OnlineUpdated: December 12, 2022 13:00 IST
Schwarzkopf Professional rolls out new brand campaign featuring Mira Kapoor The brand campaign film leverages ASMR (autonomous sensory meridian response) to break down and simplify the pronunciation of ‘Schwarzkopf’ for… By BrandWagon OnlineDecember 12, 2022 11:07 IST
Magniflex India profits from good sleep with 40% growth in the mattress business The premium mattress company is looking to expand its brick-and-mortar stores to anywhere between 112-120 from the current 69 by… By Harshika TripathiUpdated: December 12, 2022 13:29 IST
Towards a more connected future India could become the third-largest TV market by 2026 By Christina MonizDecember 12, 2022 09:37 IST
A meaty challenge Vegan meat brands in India must get pricing and taste right to grow By Christina MonizDecember 12, 2022 09:04 IST
After Hours with Nisha Narayanan, COO & Director, Red FM & Magic FM Brands that I have a soft spot for are Eka, Akaaro and Raw Mango. By Banasree PurkayasthaUpdated: December 12, 2022 10:12 IST
How to make B2B marketing “not” boring While most companies will have these values figured out right at the beginning, it’s essential to revisit your values from… Updated: December 13, 2022 11:27 IST
FanCode bags the exclusive streaming rights for HSBC World Rugby Sevens Series 2023 As per the company, the series will be played across Asia, Africa, North America, Australia and Europe until May 2023,… By BrandWagon OnlineDecember 11, 2022 17:00 IST
iQOO partners with Dentsu Creative India to roll our new brand film The film was created in response to a contest run by iQOO on their social media platforms where they asked… By BrandWagon OnlineDecember 11, 2022 16:18 IST
BrandWagon Ad Talk with Digitas India’s Sonia Khurana There have been some unforgettable advertising in the year but bad advertising isn’t about just storytelling anymore. It is about… By Harshika TripathiDecember 11, 2022 15:16 IST
‘No helicopter, no electricity’: Tejashwi Yadav addresses ‘location’ rally in mobile flashlight – Video
