Brand Wagon PhysicsWallah’s Rs 31,000 cr story: Why Alakh Pandey thrived and Byju’s didn’t Brand Wagon
India’s Gen Z drives $860 billion in spending, set to reach $2 trillion by 2035, as per Snap Inc. and BCG report
Truth or False! How fake reviews can be the killer pill for brands on e-tailing platforms? Premium Story
Shadowfax Technologies rolls out its campaign featuring Aparshakti Khurana The concept of these digital films has been developed and executed by Mumbai-based digital marketing agency Sparkt. By BrandWagon OnlineUpdated: December 22, 2022 16:20 IST
Tinder rolls out the ‘You Up’ campaign for dating individuality The campaign was conceptualised and created by Lowe Lintas and is about putting yourself out there and seeking the kind… By BrandWagon OnlineDecember 22, 2022 15:12 IST
Quest Investment Advisors awards Pitchfork Partners with strategic communication mandate The consultancy firm will help Quest Investment Advisors to build and elevate brand awareness and reach out to all the… By BrandWagon OnlineDecember 22, 2022 13:52 IST
Drivio announces raising $1 million in seed fund The company claims to disrupt the existing two-wheeler finance market by offering a tech-based financing service to avail loans with… By BrandWagon OnlineUpdated: December 23, 2022 17:41 IST
McCain Foods rolls out ‘McCain Ka Karishma’ campaign with dentsu X India The multi-platform digital campaign spread across YouTube, Meta, Instagram and leading OTT platforms, the company said By BrandWagon OnlineDecember 22, 2022 11:53 IST
Sanfe announces the appointment of Amar Wadhwa as board member According to the company, Wadhwa will lead the company on future growth strategy, new product development, team, and culture deployment,… By BrandWagon OnlineDecember 22, 2022 10:57 IST
Reliance Retail Ventures Limited acquires 100% equity stake in Metro India According to the company, Reliance Retail will get access to a wide network of METRO India stores, base of registered… By BrandWagon OnlineDecember 22, 2022 09:59 IST
Henkel’s Kartik Kaushik on the company’s plans to capture 25% market share in the crème based hair colour segment The company has rolled out crème based hair colour under its brand Schwarzkopf By Anushree BhattacharyyaDecember 22, 2022 09:30 IST
E-sports in India: The making of a gaming giant Gamer demographics have evolved along with tech innovations December 22, 2022 08:29 IST
Eduvanz appoints Loveleen Sahrawat as company’s CMO Sahrawat will be directly responsible for marketing, digital business, customer advocacy and consumer insights as well as growing the company’s… By BrandWagon OnlineDecember 21, 2022 18:32 IST
Columbia Pacific Communities launches its #ReverseTheJoy Christmas campaign The seniors used their culinary skills to prepare a 12-course menu to mark the 12 days of Christmas for the… By BrandWagon OnlineDecember 21, 2022 18:20 IST
Hero Cycles strengthens its omnichannel with launch of its e-commerce website According to the company, the company’s new endeavour aims to promote new avenues of growth and strengthen its omnichannel presence. By BrandWagon OnlineDecember 21, 2022 17:05 IST
Amazon relaunches Amazon Gaming in India for Prime members Members can unlock access to monthly free games and exclusive in-game content like power-ups, skins, collectables and more from the website across… By BrandWagon OnlineDecember 21, 2022 16:12 IST
Mensa acquires MensXP, iDiva, and Hypp brands from Times Internet After the acquisition, the three platforms will continue to operate as independent brands and destinations in their respective segments, the… By BrandWagon OnlineDecember 21, 2022 14:14 IST
The valuation of IPL now stands at $10.9 billion from $6.2 billion in 2020: Report As per the report, the IPL was valued at $6.2 billion in 2020 and this valuation makes it a Decacorn… By BrandWagon OnlineDecember 21, 2022 13:53 IST
Mankind Pharma Limited forays into the pet food segment with its PetStar Dog Food According to the company, the brand aims to build and support the pet care ecosystem by offering pet food, medicine,… By BrandWagon OnlineDecember 21, 2022 11:57 IST
Musk to step down as Twitter CEO, focus on engineering teams Musk has been almost single-handedly running Twitter since he bought it in October for $44 billion. By BloombergDecember 21, 2022 11:01 IST
Work That Speaks | Ad Reviews | 13 To 19 Dec 2022 Brands that cut through: Samsonite, Ariel, Google, Cossouq.com, CenturyDoors, HP, Dulux, Cadbury, Van Heusen, Hyundai, Vivo, Monginis, Hyatt, EatSure. Updated: December 21, 2022 11:12 IST
‘Vote theft from both hands’: Congress as NDA MP shows 2 inked fingers after Bihar polls phase 1 voting
