Brand Wagon ‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly Brand Wagon
Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story
LKS report highlights recent developments in GoM report and urges fair taxation framework for online gaming sector
Hero Cycles strengthens its omnichannel with launch of its e-commerce website According to the company, the company’s new endeavour aims to promote new avenues of growth and strengthen its omnichannel presence. By BrandWagon OnlineDecember 21, 2022 17:05 IST
Amazon relaunches Amazon Gaming in India for Prime members Members can unlock access to monthly free games and exclusive in-game content like power-ups, skins, collectables and more from the website across… By BrandWagon OnlineDecember 21, 2022 16:12 IST
Mensa acquires MensXP, iDiva, and Hypp brands from Times Internet After the acquisition, the three platforms will continue to operate as independent brands and destinations in their respective segments, the… By BrandWagon OnlineDecember 21, 2022 14:14 IST
The valuation of IPL now stands at $10.9 billion from $6.2 billion in 2020: Report As per the report, the IPL was valued at $6.2 billion in 2020 and this valuation makes it a Decacorn… By BrandWagon OnlineDecember 21, 2022 13:53 IST
Mankind Pharma Limited forays into the pet food segment with its PetStar Dog Food According to the company, the brand aims to build and support the pet care ecosystem by offering pet food, medicine,… By BrandWagon OnlineDecember 21, 2022 11:57 IST
Musk to step down as Twitter CEO, focus on engineering teams Musk has been almost single-handedly running Twitter since he bought it in October for $44 billion. By BloombergDecember 21, 2022 11:01 IST
Work That Speaks | Ad Reviews | 13 To 19 Dec 2022 Brands that cut through: Samsonite, Ariel, Google, Cossouq.com, CenturyDoors, HP, Dulux, Cadbury, Van Heusen, Hyundai, Vivo, Monginis, Hyatt, EatSure. Updated: December 21, 2022 11:12 IST
Blogger’s park: The party is in full swing Already an increasing number of brands are trying their best to stand out in the space and be creative as… By GuestDecember 21, 2022 09:36 IST
On the spot with Richa Singh, Managing director, India & Middle East, Natural Diamond Council The brand doesn’t hold back at all, and has made phenomenal use of technology to reach out and create a… By Alokananda ChakrabortyDecember 21, 2022 09:02 IST
Interview: Sanjeev Jasani, COO, Cheil India The pitch market has definitely become extremely competitive. By Akanksha NagarDecember 21, 2022 08:30 IST
Budweiser India and Jungle collaborate for a FIFA campaign The campaign has kickstarted with actors Siddhant Chaturvedi and Masaba Gupta By BrandWagon OnlineDecember 20, 2022 17:59 IST
DDB Mudra Group demonstrates the value of social media with latest digital film The film highlights how Meta’s apps help people and communities to progress By BrandWagon OnlineDecember 20, 2022 16:49 IST
Twitter head to make policy decision voting possible for Twitter subscribers only More than 10 million, or 57.5% of the vote, were in favor of Musk relinquishing his role as head of… By BloombergDecember 20, 2022 15:31 IST
iThrive rolls out its #SpreadTheSpiritofHealth campaign for Christmas season As part of the campaign, the company rolled out a series of 12 posts for 12 days of Christmas, covering… By BrandWagon OnlineDecember 20, 2022 14:45 IST
Disha Patani unveiled as the brand ambassador for Hershey’s SOFIT Disha Patani will be joining John Abraham who has been associated with the company for seven years. By BrandWagon OnlineDecember 20, 2022 13:40 IST
Government of India busts three YouTube channels for spreading misinformation According to the bureau, these YouTube channels had nearly 33 lakh subscribers and their videos, almost all of which were… By BrandWagon OnlineUpdated: December 20, 2022 12:36 IST
Dentsu India awarded with integrated media mandate for Vida For the mandate, the agency will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing, the company… By BrandWagon OnlineDecember 20, 2022 11:35 IST
Mondelez agrees to sell gum business to rival Perfetti Van Melle The sale includes brands such as Trident, Bubblicious, Chiclets, Dentyne and some European candy. By BloombergDecember 20, 2022 10:40 IST
‘You all actually…’: Manager says ‘remote work kills team connection’, so employee invites him to team call
‘Expect India to…’: Bessent shares warning for China after Trump’s shock 100% tariff, says ‘everything on the table’
