Page 151 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Xley targets $100 million ARR by 2027, eyes expansion in India, MENA and Australia

The campaign video is posted across the company's social media handles.

The Derma Co. and Zepto join forces to support Jaipur’s delivery workforce in new campaign

Funded Friday launches Global Funding for Retail Traders

RBI data reveals that credit card NPAs have seen more than 500% rise from Rs 1,108 crore as of December 2020.

HDFC Bank, PhonePe launch Co-Branded Credit Card with UPI Integration

77% of Indian shoppers prefer AI-driven retail: Study

Bata India targets wedding season with new celebration collection for guests

Elon Musk vs. corporate giants! X expands lawsuit against top brands, claims billion-dollar ad boycott

Indian digital ad market set to reach Rs 59,200 crore by 2025 end: Dentsu

FE Exclusive: Sony LIV’s Ranjana Mangla on Shark Tank India OTT shift, ad revenue growth, and what’s next Premium Story

Anchor Oral Care appoints Archita Sahu as brand ambassador, expands presence in Odisha | Watch here

Delhi Elections: Gen Z speaks on freebies, policies, and political hype

67% of Indians trust influencers more than ads, says Kantar

What WPP and Publicis’ quiet acquisitions mean for the future of data trust in advertising

The big idea: Scaling up online skilling

India’s biggest one-day ad push? JioStar bets big with MegaBlast

Wine off the shelf? Production at its lowest in 60 years as consumption falls; here’s why

Advertising

Bingo! Tedhe Medhe goes full Bhojpuri with a music video ready for memes and reels.

No logic, just Khesari Lal Yadav: Bingo! Tedhe Medhe’s music video is ready to be memed

New leadership at IAA India Chapter: Abhishek Karnani and team aims to advance marketing standards

Brands get ready: 89% of consumers to start holiday shopping early with bigger budgets and shift to online spending, says IAS report

Marketing

Cannacraft, the company says, offers Ayurvedic care for conditions such as polycystic ovary syndrome (PCOS), chemotherapy-induced nausea, insomnia, arthritis and anxiety

Greencraft Bioscience aims to build Cannabis credibility through legal ayurveda

Shark Tank India judge Azhar Iqubal launches Fenado AI

FE Exclusive: Meet NOOE’s Piyush Suri, founder who secured the highest funding in Shark Tank India 4

Media

Zee, industry, Star India, artificial intelligence, AI, ICC

Zee Q3 profit jumps 180%; revenue falls

ZEE launches ‘Dilfluencers’ campaign to connect brands with TV audiences

Churn no more? The guide to retention marketing Premium Story

Gaming

One of the most promising developments in recent years has been the increasing recognition of esports by governments and institutions.

Esports in 2025: The trends and roadmap to mainstream youth entertainment

WinZO announces ‘Bharat Tech Triumph’ initiative for Indian gaming companies

Games group Embracer misses Q3 operating profit estimate

Digital Marketing

The primary focus will be on optimizing the use of digital channels

Association of Chartered Certified Accountants assigns Oktobuzz its integrated marketing solutions mandate for India

Technology is central to deliver personalised digital experiences to customers across all channels

Martech

The term refers to platforms that create closed ecosystems, limiting user access and interaction within their own environment. (Image Credits: Freepik)

Beyond the garden gates: The hurdles of walled gardens

MiQ acquires French MarTech firm Grasp

Bid Adieu to Google’s third-party cookies! How switching to first-party data can catapult the marketing game? Premium Story

Game of the week : World Cricket Championship 3

It is a game where users can play the three most popular formats of the game, test cricket, ODI and…

By Santanu Karmakar

July 19, 2024 18:36 IST

“I started driving a cab in 2016, and in 2018 I added these services, to ensure that whoever boards the cab, has a good experience,” Quadeer told BrandWagon Online.

BrandWagon Exclusive: How a cab driver redefined customer experience?

As per IMARC, a market research firm, the global marketing technology (MarTech) market size reached $ 413.6 Billion in 2023.

By Anushree Bhattacharyya

July 19, 2024 17:00 IST

Amazon Prime Day sale is due on 20-21 July, 2024. (Image Credits: Amazon and mFilterIt)

Brands to offer 5-10% more discount during Amazon Prime Day sale, reveals mFilterIt report

The mFilterIt’s analysis also includes Amazon’s expansion that comes with more than 450 new products

By BrandWagon Online

July 19, 2024 16:00 IST

BrandWagon Exclusive: Cooking up a storm! How Hindi GEC Colors have managed to crack the code on comedy with Laughter Chefs

Interestingly, the media network claims that the comedy-based reality show broke records with 98.9 Million viewers across India within the…

By Santanu Karmakar

July 19, 2024 15:00 IST

Smart plugs follow with an NPS of 66, and smart air purifiers lead with an exceptional NPS of 85, reflecting the growing acceptance and adoption of smart devices in everyday life.

Smart homes are coming to India—But will the 28% penetration be a future triumph or a fancy fad? reveals Redseer report

As internet connectivity improves, more households are turning to smart devices, although the current penetration remains under 10%.

By BrandWagon Online

Updated: July 26, 2024 16:12 IST

Netflix cheat codes are a set of unique codes which can help you find specific suggestions as per your choice

India among top markets for Netflix’s user additions, revenue growth

Second-largest in terms of subscriber additions; third-largest in topline percent growth in June quarter

By Viveat Susan Pinto

July 19, 2024 13:23 IST

How to use the new feature. (Image Credits: Bumble)

Bumble throws hands with new option to report AI generated profile amidst Tinder launching its AI backed photo selector

71% respondents believe that AI generated pictures qualify as catfishing, reveals Bumble survey

By BrandWagon Online

July 19, 2024 13:12 IST

The current regulations do not fully address the subtle ways advertisers can influence children, such as through indirect targeting of parents by portraying sugary products as part of a balanced, happy lifestyle.

The sweet trap! How ads are targeting children with sugary products

The increasing prevalence of sugary foods and drinks in children’s diets is exacerbated by aggressive advertising tactics that target young…

By Shailja Tiwari

July 19, 2024 11:30 IST

According to a report by Statista, contextually targeted advertising spend is expected to be a whopping amount of $376.2 billion by 2027. (Image Credits: Freepik)

The right ad: Contextual targeting vs. behavioural targeting

According to a report by Statista, contextual advertising was estimated to spend $227.38 billion in 2023

By BrandWagon Online

July 19, 2024 10:30 IST

Renault must elevate its strategy across product development, pricing, positioning and powertrain mix, asserts Puneet Gupta, director, S&P Global Mobility. (Image Credits: Renault)

Renault revs up for a comeback

The French automaker must revisit the 5 Ps to propel itself back into the reckoning

By Toshiro Agarwal

July 19, 2024 08:25 IST

We are emotional fools! Is emotional advertising a sustainable strategy, or a house of cards built on fleeting feelings? Premium Story

Experts believe that ads that evoke strong emotions such as pride, contentment, joy, and trust, demonstrate higher sales in contrast…

By Shailja Tiwari

July 19, 2024 08:00 IST

52% growth in ad impressions on digital platforms in Q1 2024 compared to the respective phase last year, reveals TAM report

As per the report, more than 45 thousand brands were present for digital advertising during Jan-Mar’24.

By BrandWagon Online

July 18, 2024 19:43 IST

ZEE5 partners with Calcutta Football League; to live stream all matches on its platform

Reportedly, The Calcutta Football League was kicked off on 27th June and it will continue till 30th September.

By BrandWagon Online

July 18, 2024 18:00 IST

The rise of ad-supported streaming services like Disney+Hotstar and HBO Max's ad-supported tier offers advertisers new avenues to reach audiences. (Image Credits: Freepik)

BrandWagon Explainer: Understanding CTV advertising and its scope in the Indian market

According to a report published by Dentsu India, a whopping rate of 65% of Indian households are ditching traditional channels…

By BrandWagon Online

July 18, 2024 17:12 IST

Panchayat S3 most watched Hindi web-series in H1 2024, Bigboss OTT S3 most watched Hindi reality show, reveals Ormax report

As per the report, a total of five platforms were featured in the top 15 list of most-watched Hindi web…

By BrandWagon Online

July 18, 2024 15:00 IST

Bangkok is the top city for marketing specialists, Delhi lies low at 27 ; reveals Loopex study

The yearly salary for marketing specialists in Delhi rounded up to $10,690

By Gopika Nair

July 18, 2024 14:00 IST

Amidst the competition and ensuing chaos, will the ten-minute promise still hold?

The ‘quick’ commerce whirlpool – wherein lies the success strategy, and how do we get there

The key to scalability is future orders – frequency, minimum order value (MOV), repeat orders – all of which need…

By Guest

July 18, 2024 13:00 IST

The overlapping timing and aggressive discounting underscore the competitive dynamics in India's e-commerce landscape.

Discounts, deals, and digital drama! India’s e-commerce giants gear up for monsoon showdown

Key players such as Nykaa, Flipkart, Myntra, and Ajio have lined up significant promotions, leveraging discounts and exclusive access to…

By BrandWagon Online

July 18, 2024 12:00 IST

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