Page 151 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

In the end, AI companions may reflect our desires, but they cannot fulfil them entirely. As Sinha puts it: “If society outsources emotional life to a machine, we risk forgetting how to be with one another.” (Image created on ChatGPT)

Of bots and broken hearts: AI companions in an age of loneliness

The Future Expectations Index holds at 59, with 73% confident of meeting financial goals within five years and 76% expecting their financial situation to improve.

4 in 5 lower-middle class Indians now use UPI: Report

Can your air fryer spy on you? UK watchdog sounds alarm on smart devices

ED grills Harbhajan, Yuvraj Singh, Urvashi Rautela over ads for illegal betting apps

India’s growing coffee demand: Kaapi Solutions aims for expansion with a focus on innovation

Fanta in India has more sugar, more sodium than Malaysian version—What’s going on?

Indians flock to OTT and free dish services, Is Pay-TV losing the battle?

HYPHEN’s April Fool’s prank becomes reality with Mango Bite collaboration

Made in Japan, sold in India: How a US-returned woman created a business with a Japanese friend and matcha love

Adani Wilmar to acquire ‘Tops’ maker GD Foods in two-phase deal

On the spot: Brand stands out by fitting in with local tradition Premium Story

Stay a step ahead: Critical warning signs affiliate managers shouldn’t ignore

51% consumers boycott brands advertising next to hate speech: Report

J&K calls back tourists with ‘Chalo Kashmir’ campaign to resurrect tourism

UPES strengthens brand credibility with Indian Navy partnership

Beauty-tech startup Kult bets on curation and personalisation

Gen Z fuels India’s anti-ageing skincare market to become a $4 billion industry

Advertising

Cadbury Dairy Milk India's campaign does more than promote a product; it sparks a conversation about everyday inclusivity.

Cadbury Dairy Milk’s new ad on language divide wins the internet—Here’s why

Sunfeast Mom’s Magic campaign aims to support equal inheritance rights for daughters

Why W+K’s departure matters Premium Story

Marketing

Unilever’s Pukka launches ‘Self Care in a Cup’ campaign in India with ASMR-inspired film

Emerging trends in the fitness industry for 2025

Endemol Shine India appoints Deepali Handa as EVP and head of commercials and production

Media

Moreover, the industry is expected to create 17,500 direct and indirect jobs by FY27, said Prashanth Rao, partner, Deloitte India.

Sports tech market to hit Rs 49,500 cr by 2029: Report

Is scarcity marketing losing its power? Why consumers are saying ‘No’ to limited-time offers Premium Story

9 in 10 aware of quick commerce, 68% discover products via social media; Reveals Meta

Gaming

Real money gaming dominates as India’s online gaming industry targets $9.1 billion by 2029: Report

Celebrities asked not to promote betting, gambling

Prospective or Retrospective? Question that continues to haunt the online gaming industry Premium Story

Digital Marketing

Apple, Microsoft, Meta, EU, Thierry Breton, ByteDance, tiktok, DMA

Amazon, Google, Apple, Meta, Microsoft say they meet EU gatekeeper status

Advertisements on digital rose 109% in H1 2022: TAM

Technology is central to deliver personalised digital experiences to customers across all channels

Martech

The term refers to platforms that create closed ecosystems, limiting user access and interaction within their own environment. (Image Credits: Freepik)

Beyond the garden gates: The hurdles of walled gardens

MiQ acquires French MarTech firm Grasp

Bid Adieu to Google’s third-party cookies! How switching to first-party data can catapult the marketing game? Premium Story

Her duties will include identifying new business opportunities, managing client relationships, overseeing the sales budget, and providing sales forecasts.

Globale Media elevates Himani Singh to associate director of global sales

In her new role, Singh will be responsible for developing and implementing global sales strategies in line with the company’s…

By BrandWagon Online

August 8, 2024 19:10 IST

R K Swamy Limited, established in 1973 and now a publicly listed company as of March 2024

R K Swamy Ltd reports 11.4% revenue growth for Q1 FY25

Profit after tax (PAT) also saw a three-fold increase, totalling Rs. 2.18 crores compared to Rs. 0.52 crores in the…

By BrandWagon Online

August 8, 2024 18:50 IST

The partnership aims to strengthen PVR-INOX’s position in the South Indian cinema advertising market

PVR INOX rides on its new offering Cinema Lovers Weekend as it tries to increase footfalls

To be sure, the multiplex operator saw a drop in footfalls by 10.4% to 30.4 million in Q1FY25 from 33.9…

By BrandWagon Online

Updated: August 19, 2024 09:52 IST

Over six lakh face packs, four lakh facial kits, four lakh press on nails, three lakh wax strips and four lakh nail paints were ordered from the platform. (Image Credits: Meesho Report)

One in every three users on e-commerce is a Gen Z, reveals Meesho report

Top sports among consumers were cricket, football, volleyball, badminton and skating, according to the report.

By BrandWagon Online

August 8, 2024 17:00 IST

A snippet from the panel discussion where the new product was launched. (Image Credits: Sunfeast)

ITC Sunfeast launches Sunfeast Super Egg & Milk Biscuit

Reportedly, the latest launch will be available in South and East India at different price points such as Rs 5,…

By BrandWagon Online

August 8, 2024 15:30 IST

Oktobuzz will implement data-led digital communication campaigns and mar-tech initiatives to enhance Vithoba’s digital footprint.

Oktobuzz secures digital marketing mandate for Vithoba Health Care

The agency’s role will involve boosting Vithoba’s online presence and positioning it as a leading Ayurveda-based oral healthcare and wellness…

By BrandWagon Online

August 8, 2024 14:00 IST

From what it is understood, the mural features notable figures such as Subedar Joginder Singh, Rifleman Jaswant Singh Rawat, and Major Ralengnao 'Bob' Khathing, recognising their contributions during historic conflicts.

Asian Paints and St+art India unveils ‘Dawn of Valour’ in Tawang

‘Dawn of Valour’ is reportedly the first project under the new ‘Asian Paints St+art Frontier’ initiative, which is dedicated to…

By BrandWagon Online

August 8, 2024 13:00 IST

From what is understood, Effie has its headquarters in New York. (Image Credits: Ascential)

Ascential plc to acquire Effie Worldwide Inc

Reportedly, even after the arrangement, Effie will continue to be led by Traci Alford, president and CEO, Effie Worldwide.

By BrandWagon Online

August 8, 2024 11:00 IST

“This amazing agency, started by a writer we all look up to, has a knack for creating great campaigns that really stand out,” Sindhu said.

Enormous Brands onboards Sindhu Sharma as its national creative director

Prior to the new role, Sindhu’s portfolio includes brands like Google, Whirlpool, India Fate, Pernod Wines, OLX, and Nescafe.

By BrandWagon Online

August 8, 2024 09:30 IST

Rival Shoppers Stop likely to enter space. (Image Credits: Reliance)

Reliance Brands upsits luxury retail play

Expand White Crow stores to more cities

By Viveat Susan Pinto

August 8, 2024 08:21 IST

50 Shades of Indian reality shows: Why some reality shows have managed to run for years as many have flopped Premium Story

The over-the-top (OTT) platforms are believed to have added a new dimension to the world of non-scripted shows.

By Santanu Karmakar

August 8, 2024 08:00 IST

The campaign will be promoted through a multi-channel approach, including social media and influencer partnerships.

Ad of the day: Myntra’s Rakhi campaign gets a stylish boost with Kapoor siblings

Myntra’s Raksha Bandhan collection features over 10,000 rakhis and 100,000 gifts, covering categories such as accessories, beauty products, and home…

By BrandWagon Online

August 7, 2024 19:10 IST

With 11,000 Indian creators surpassing one million subscribers, YouTube leads in both reach and watch time among ad-supported online video platforms in the country.

YouTube Shorts hits trillions of views, introduces new ad formats

In response to evolving market demands, YouTube has unveiled new ad formats for Shorts and Connected TV

By BrandWagon Online

August 7, 2024 18:34 IST

“Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features,” Shweta said. (Image Credits: Hakuhodo)

Hakuhodo launches Data Labs in India, announces Shweta Sharma as its CEO

From what is understood, Shweta Sharma served as the Chief Business Officer of AdGlobal360 India prior to joining Hakuhodo Data…

By BrandWagon Online

August 7, 2024 17:30 IST

The round saw participation from over 180 investors

Juleo raises $2.5 million in angel funding to address online dating challenges

Founded in 2023 by Chiranjeev Ghai and Varun Sud, Juleo seeks to tackle issues within the online dating and matchmaking…

By BrandWagon Online

August 7, 2024 16:00 IST

The company claims that it will start marketing and promotion after its products are launched. (Image Credits: Daewoo)

BrandWagon Exclusive: Daewoo India to break even in FY26; to ramp up consumer goods portfolio

The South Korean conglomerate inked a strategic partnership with Kelwon Electronics and Appliances for an exclusive brand licensee for Daewoo…

By Anushree Bhattacharyya

August 7, 2024 14:30 IST

A snippet from the report. (Image Credits: Bain & Company)

Fashion accounts for as much as 80% of the $130 billion lifestyle market, reveals Bain & Company report

Fashion accounts for as much as 80% of the $130 billion lifestyle market, reveals a recent study by Bain &…

By BrandWagon Online

August 7, 2024 13:04 IST

The contest aims to engage Mygate users and drive app traffic.

Mygate collaborates with Saina Nehwal for Olympic-themed campaign

In the giveaway, Saina Nehwal invites residents to participate in a mini treasure hunt.

By BrandWagon Online

August 7, 2024 11:46 IST

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