Page 12 of Brand Wagon

Does Netflix offer direct discounts on its subscriptions? No; instead, it has invested in building a content library and technological…

The company has previously moved into the Middle East, opening a store in Dubai last year through a partnership with…

Star players like Virat Kohli, Rohit Sharma, and MS Dhoni were among the highest earners from these partnerships. Kohli reportedly…

For a government-led account, that was a curious break from the usual. “Normally, government brands are not known for humour,”…

The ban on real money gaming brands will disrupt the ad business, while also making way for new advertisers

The controversy began after marketing consultant Dr. Sanjay Arora posted a video on Instagram, alleging that the famous blue-haired character…

The first outlet will open in Bengaluru, said Vish Narain, managing partner at Pulsar Capital, which, along with UAE-based PJP…

Instead of focusing on scale, Khosrowshahi urged founders to prioritise fit. “Don’t build for scale on day one, build for…

Alongside the US launch, WinZO introduced ZO TV, a short-form video format designed to enhance engagement and diversify its content…