Kapture CX, a provider of Gen-AI powered customer experience platform is anticipating it to contribute to 25% of this quarter’s new business. From what it is understood, Kapture’s expansion into the BFSI segment indicates an event in its mission to improve customer support across diverse industries, including banking and finance.
Reportedly, Kapture CX is a solution provider that caters to the BFSI sector and all its prominent sub-verticals including lending, insurance, wealth and asset management, payments, trading, fintech & neobanks. It addresses issues like operational inefficiencies, security threats, fragmented systems, and late resolution of customer queries.
As per the report, the integration of Kapture CX has helped several BFSI players including Aditya Birla Capital, Airtel Payments Bank, Universal Sompo, Reliance Securities, Incred, ProgCap, AEGON, JM Financial, among others record improvements. Furthermore, the company is actively pivoting towards integrating advanced Gen AI capabilities to aid customer support. Kapture has also enabled the customer support teams of organisations in the BFSI sector to protect financial data through an encryption process, data masking, and localised data storage.
“Our extension of CX support to the BFSI sector automates the customer journey with an emphasis on personalization, efficiency, and tech prowess. Our value proposition has found great resonance with several large players, both in India and globally, and are looking forward to expanding this vertical.” Gaurav Juneja, CRO, Kapture CX said.