Indexed Ad volumes per channel on television dropped three percent in January-June 24 compared to the same phase of the previous year, while the food and beverage sector topped the chart of ad volumes with 24% during the first half of 2024, reveals TAM AdEx half-yearly report on television advertising. As per the report, toilet soaps led the chart in categories during the first half of 2024 and rubs and balms was the new entrant among the Top 10. These top 10 categories added 32% share of ad volumes from January to June 2024.
Reportedly, milk beverages was the top-grown category in terms of ad volumes in the first half of the current year when compared to the same period of the previous year. It is also mentioned in the report that, fast-moving consumer goods (FMCG) brands dominated the list of top 10 advertisers with Hindustan Unilever(HUL) leading the list. Five out top 10 brands were from Reckitt Benckiser and two brands were from HUL from January to June 2024, the report stated. In addition to that, the top 10 advertisers together added a 45% share of ad volumes from January to June 2024.
As per the report, general entertainment channels (GEC) outperformed news channels as the leading genres of advertising, similar to the same period in 2023. In addition to that, top five channel genres namely GEC, news, movies, music, and kids accounted for more than 90% share of ad volumes during both the first half of the current and previous year.