India Chapter of International Advertising Association presented the ninth edition of the IndIAA Awards. Reportedly, OPEN was the associate partner while Teads, Mobligent Media Pvt Ltd, The Indian Express, Dinamalar, and Bobble AI were supporting partners for the event. More than 15 agencies, spread across 19 different segments and categories were rewarded for their ideas, concepts and content during the event.
From what it is understood, chosen from a select list of more than 300 nominees, this year’s awards witnessed a tough fight in many categories, in fact, one special segment also saw joint awards. As per the report, creative agencies like Ogilvy fetched four trophies while Moonshot fetched three. MullenLowe Lintas, tgthr, Talented, Manja, Enormous Brands, Toaster, BBH India, The Script Room, Havas Media, and McCann Worldgroup were other agencies that won awards. “This is the 9th edition of the IAA IndIAA Awards, an unique creative award show that recognizes advertising excellence. The esteemed presence of the country’s top marketers, creative agencies, media agencies, production houses, PR agencies and industry leaders here tonight is a testament to the significance of this occasion. Unlike traditional award shows, the IndIAA Awards do not rely on entries. Instead, the work has to speak for itself, just as it speaks to the consumers it aims to persuade.This brings a valuable perspective from those who truly understand the challenges and objectives of effective advertising,” Abhishek Karnani, IAA IndIAA Awards Chairman said.
Additionally, Colgate-Palmolive snagged an award in the ‘Personal Care’ category, while Swiggy won in ‘Online Classifieds, Commerce and Services’ segment. Meanwhile, Google fetched a trophy for its ‘Dhoondenge Toh Milega’ campaign, while TVS Motor Company won an award for its ‘Protect Little Riders’ campaign. Furthermore, IndIAA Awards’ ‘Voice of Change’ category saw two joint winners take home the trophy as Ogilvy and Talented shared the coveted trophy.