Zydus Wellness’ Sugar Free, a sweetener brand, announced the onboarding of Shahid Kapoor, a Bollywood actor, to launch a new range of products.
“Health consciousness in Indian consumerism is on the rise, and with it, the demand for healthy yet tasty packaged foods. As we script the next phase of our growth story, we are focusing on innovation that helps us bridge the gap between taste and health. Our Sugar Free D’lite cookies have been the consumer’s favourite in international markets for a few years, enabling them to balance their desire for fitness without sacrificing the joy of eating. Now we are focusing on driving this proposition for Indian consumers. Shahid Kapoor strongly reflects our brand’s personality making him a perfect fit, especially among health-conscious consumers, to amplify our message of guilt-free indulgence,” Tarun Arora, CEO, Zydus Wellness, said.
From what is understood, as a part of the collaboration, Kapoor took to his social media handle to promote a healthy lifestyle and the company’s latest launch. “I am very mindful about the brands that I endorse and always ensure that they align with my values. This collaboration is not just about sweetening food, it is about promoting a balanced lifestyle and encouraging everyone to embrace healthier options without sacrificing taste. It is a brand I trust and have used for years. One of my favourite indulgences is Sugar Free D’Lite Choco Chip Cookies – a delectable snack, with no added sugar,” Kapoor commented.