Zee Entertainment has announced the launch of four channels on Freeview Connected. With this expansion, the company aims to offer a diverse range of content to cater to the varied tastes of viewers through Freeview.
Additionally, the channels include Zest, Zing, Zee World and Zee Punjabi.
Talking about the launch, Punit Misra, president content and international markets, ZEEL, said, “At Zee Entertainment, we are committed to providing our viewers with the best in entertainment. The launch of our channels on Freeview marks a step forward in our mission to reach a wider audience in the UK. We are excited to bring our diverse content to UK viewers and believe that our channels will resonate with the multicultural fabric of this great nation.”
Zee Entertainment’s channels offer a wide array of content, from lifestyle and entertainment to drama and regional programming. With Zee Zest, viewers can indulge in lifestyle and food shows. Zing brings the music, bollywood and youth culture. However, Zee World offers drama series and telenovelas dubbed in English, while Zee Punjabi caters to the Punjabi-speaking community with a mix of cultural and entertainment content.
“The UK has always been an important market for Zee Entertainment, and we are delighted to collaborate with Freeview to offer our channels to a broader audience. This partnership aligns with our vision of making our content accessible to viewers worldwide. We look forward to entertaining and engaging the UK audience with our unique programming,” Ashok Namboodiri, chief business officer, Zee International Business, added.