Younion, a marketing agency, opened offices in Delhi and Singapore with the strategic goal of expanding its services and capabilities across various regions and geographic locations. Younion is currently operational in India and has successfully planned and managed end-to-end events in Nepal, Malaysia, Sri Lanka, Bangladesh, and Thailand. The agency has executed over 500 large-scale events, 700 mid to small-scale events, and more than 800 turnkey projects.
Experiential and data-led marketing decisions for Younion, primarily serving technology brands, are centralised and managed from Singapore. The company’s leadership sees the necessity of connecting with decision-makers in Singapore and aims to expand Younion’s delivery footprint across the ASEAN/APAC region.
“In our efforts to bring brands closer to their audiences by creating human-centred marketing experiences using data, and design and events, Singapore will play a key role. We believe that new relationships will be forged in the market using our extensive experience in technology space and different Asian geographies,” Shajesh Menon, founder and CEO, Younion said.
The decision to set up the Delhi office had two purposes. First, to support and strengthen relationships with existing customers, and second, to move into new business verticals, especially given that Delhi is a key commercial centre and home to numerous Fortune 500 companies.
“Our expansion in Delhi is organic and a natural progression to our current growth trajectory. I am confident that the new office will help us take our efforts of creating unique marketing experiences for clients to a new level while enabling us to expand our geographic reach and tap new opportunities,” Menon said.