Homegrown online gaming platform WinZO has announced its entry into the United States, marking its presence in three of the world’s four largest mobile gaming markets. The expansion follows the company’s recent decision to suspend real-money gaming operations in India after the passage of the Promotion and Regulation of Online Gaming Bill, 2025.
New short-form content feature launched
Alongside the US launch, WinZO introduced ZO TV, a short-form video format designed to enhance engagement and diversify its content offerings. The feature aims to position the platform as a comprehensive hub for interactive entertainment, combining gaming and short video content for global audiences.
“Our vision has always been to empower Indian game developers to reach global audiences. Entering the US, the world’s largest and most influential gaming market, is a decisive step towards that mission,” said WinZO Co-Founders Saumya Singh Rathore and Paavan Nanda.
The company’s plug-and-launch distribution model will now allow Indian game developers to seamlessly access the US market, giving them exposure to millions of potential users.
Regulatory changes drive strategic shift
WinZO’s move to expand overseas comes at a critical time for India’s real-money gaming (RMG) industry. On Friday, the Online Gaming Bill, 2025 received Presidential assent, mandating strict regulatory norms and effectively pushing several RMG operators to halt certain offerings.
While WinZO has withdrawn money-based games to comply with the new law, it plans to continue engaging its Indian user base through alternative formats and non-RMG offerings. With over 175 million users globally, WinZO’s entry into the US signals a strategic pivot aimed at mitigating regulatory uncertainty at home while tapping into the world’s largest gaming market, currently valued at over $100 billion annually.