Vim, a subsidiary of Hindustan Unilever, announced its new music video titled ‘Nazaare’ in collaboration with Ritviz. The video showcases Ritviz and other actors dancing to the tunes of the song while washing their dishes.
“This campaign puts a brilliant spin on a consumer insight a lot of us can relate to – Chores at the sink is something everyone puts off for as long as possible but ends up being irritated with loads of vessels remaining at the sink. Vim has for the last 30 years helped make this chore easier with world class products and communication with the belief that everyone can do dishwashing. Ritviz has now come in to elevate the experience even more by creating this tune that quite literally turns dishwashing into a dance party, sparking joy and creativity in kitchen sinks everywhere – you’ll definitely find yourself playing this on repeat as you do your dishes!” Ashwini Rao, head, home and hygiene, Hindustan Unilever Ltd. said.
From what is understood, Ritviz is experiencing a creative block as he works to meet a deadline. His parents leave, reminding him to “find joy in small things.” Reflecting on this, Ritviz heads to the kitchen, where an idea strikes him during his dishwashing routine. He captures the moment on his Vim Beats sound band, turning it into a dishwashing song. His neighbors, also engaged in chores, join in and have fun doing the dishes as the song plays from Ritviz’s home.
“Collaborating with VIM on this music video was a truly unique and exciting experience. It was a challenge to create music inspired by everyday tasks like dishwashing, but I think the result is something truly special. I hope this song inspires people to find joy in even the most mundane activities and to see the beauty in everyday life,” Ritviz added.