Veet, a depilatory products brand, has launched #IconicVeetHacks, a campaign inspired by the multiple facets of festivities in India, that encourages Indian women to get festive ready by repurposing the existing elements from their wardrobe using ‘Hacks’. The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others. Through their content and wide appeal, the influencers will communicate to the larger audiences to get creative in a way that enables them to use existing pieces in their wardrobe for a festive ready look.
“Veet has been women’s preferred choice for superior, effective and easy to use hair depilation solutions at home. Through the campaign, Veet brings the focus back on the optimal, economical, and hassle-free hair depilation experience it provides, bringing in elements of enjoying festivals with unique outfits that are repurposed,” a Reckitt spokesperson said.
Inspired by the multiple facets of festivities in India, #IconicVeetHacks encourages women to experiment with their looks without having to invest in new outfits for every occasion.
Through consumer activations and influencer collaboration, the campaign aims to add a touch of excitement to the upcoming festive and wedding season, reaching consumers who are looking to get through on a budget with no hassle. The campaign also reiterates the quick, effective and budget friendly hair depilation options available with Veet – Veet ready to use wax strips and Veet hair removal creams.