Urbn, a D2C charging solution brand, has announced signing Bollywood actor Kartik Aaryan as its brand ambassador. As per the company, the move marks the next step in Urbn’s proposition of delivering the best charging solutions while remaining accessible and stylish to build a connection with users across all key markets.
Additionally, the partnership is a commitment from Urbn to push boundaries and ride the wave of innovation that aligns perfectly with the younger generation.
Talking about the collaboration, Sagar Gwallani, founder and CEO, Urbn, said, “Urbn and Kartik Aaryan together forge a power-packed combination for our brand. His unique personality, coupled with Urbn’s dynamic approach, creates a synergy that will not only strengthen the brand perception but also connect authentically with our tech-savvy Gen-Z audience. We look forward to powering up the future together and making Urbn the number one charging solutions brand in India.”
With this collaboration, the brand aims to amplify its vision of making innovative and convenient products accessible to everyone. The company believes that Aaryan’s persona will add charm to Urbn’s portfolio, extending across new product launches and campaigns.
The actor will also be featured in a slew of commercials spread across Urbn’s social and digital media channels in coming months.
“As someone who is living out of a suitcase, hopping from one set to another, the struggle for an on-the-go charging buddy is real. While I strive for excellence in films, Urbn is leading the way in India’s charging needs that ensures people like me do not get stuck with a dead phone and stay juiced up,” Kartik Aaryan, bollywood actor and brand ambassador, Urbn, added.
Recently, Urbn also launched Ultra compact wireless Power Bank, MagTag and World’s smallest Power Bank, Urbn Nano, marking a new milestone in the charging accessory industry.
Moreover, the brand’s charging solutions are available both online and offline, including at more than 200 Croma stores nationwide.