UNIQLO, an apparel retailer, announced Kareena Kapoor Khan and Sidharth Malhotra as its new brand ambassadors in India. From what is understood, the two stars will debut with the company’s new campaign. The company added that the 30-second campaign films highlight how the actors incorporate these winter essentials into their everyday routines.
“UNIQLO has been a go-to brand for everyday essentials for me and my family. This feels like a natural collaboration as I believe clothing needs to be classic, functional and versatile. I am honoured to partner with the brand and look forward to personifying the brand’s LifeWear philosophy of authenticity and timelessness,” Kareena Kapoor Khan said.
The campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and In-store promotional materials.
“UNIQLO is known to effortlessly blend innovation and timeless style. What I admire most is how they keep things versatile, making fashion that adapts to everyday life without losing its edge. For someone who values both comfort and quality, this collaboration is exciting because it aligns with my approach to fashion and I’m looking forward to sharing this collection with everyone,” Sidharth Malhotra added.