TRA, a consumer insights and brand analytics company, has unveiled its Most Desired Brands report 2023. According to the report, Dell Laptops has clinched the title of the most desired brand of 2023. With this, the company marks the third consecutive year that has earned this recognition.
Talking about the report, N. Chandramouli, CEO, TRA Research, said, “In the dynamic world of consumer preferences, change is the only constant. At TRA Research, we understand the nuanced shifts in desires and aspirations that shape the market. We analyse the pulse of the consumer landscape, allowing us to curate a comprehensive list of the top 1000 most desired brands in India. This report not only reflects the current consumer sentiments but also illuminates the path forward for businesses, guiding them to create products and experiences that truly resonate with the hearts of the people.”
Additionally, among the top five most desired brands of 2023, Dell Laptops led the list of 1000 brands, followed by Titan Watches, Samsung Mobile Phones, Tata Salt and Apple iPhone.
The year witnessed the emergence of 121 new brands in the list of 1000 brands, highlighting the dynamic nature of consumer preferences. Some of the newcomers include Sugar Cosmetics, OLA E-Bikes, Karl International, Aldo Footwears, among others.
Moreover, Otto, a menswear brand, soared 723 ranks to secure the title of the most desired menswear brand of 2023, surpassing competitors such as Peter England. In addition to this, BoAT continued its dominance as the most desirable audio equipment, smart wearables and earphones brand, while pTron claimed victory in the headphones category.
Sugar Cosmetics gained titles such as the most desired cosmetics brand, BB cream, lip care and eyeliner brand in its inaugural year. However, for fashion, names like Madame in womenswear, Levi’s in casualwear, Allen Solly in formalwear listed among most desired brands. Notedly, Manish Malhotra’s designer apparels also made it to the list this year.
Among retail, Wow Momo’s became this year’s most desired Asian QSR. Furthermore, D-Mart (hypermarket – Indian), Zara (fast fashion), Ikea (home improvement), Tata Zudio (value fashion), Starbucks (café) and more lived up to their popularity, becoming the most desired brands in their category.