The Marcom Avenue has bagged the performance marketing mandate for PriyaGold. As per the company, the collaboration aims to amplify PriyaGold’s digital presence and engagement with its diverse customer base.
As part of this partnership, The Marcom Avenue will leverage its expertise in data-driven insights, creative content, and cutting-edge digital strategies to enhance PriyaGold’s brand visibility and market reach. The agency will also focus on driving measurable results, optimising customer acquisition, and increasing overall brand performance.
Talking about the mandate, Divanshi Gupta, director, The Marcom Avenue, said, “The Marcom Avenue is happy to have been entrusted with the performance marketing mandate for Priya Gold. We are excited to work with a brand that is synonymous with quality and innovation in the food industry. Our team is committed to delivering exceptional results, and we look forward to helping PriyaGold achieve new heights in the digital landscape.”
With this partnership, PriyaGold aims to strengthen its digital marketing efforts and maintain its position as a trusted and beloved choice among consumers.
“Partnering with The Marcom Avenue would prove to be instrumental in leveraging our strengths, amplifying Priya Gold’s narrative, and expanding our market reach to a remarkable audience. Their team has consistently demonstrated their expertise in the marketing field and has gone above and beyond to understand our unique requirements. Their efforts have played a significant role in positioning PriyaGold as a preferred choice for snacks and confectionery products,” Manas Agarwal, director, PriyaGold, added.