The Love Co. has forayed into the kid’s care segment with the introduction of brand ‘Kiddums’. As per the company, Kiddums is designed to fill a gap in the market for safe, natural, and effective skincare products tailored to kids.
The product aims to provide care and protection for children, from newborns to teenagers.
Talking about the new brand, Hemang Jain and Pulkit Jain, founders, The Love Co., said, “We are happy to introduce Kiddums to the world. Our mission has always been to empower individuals to love themselves fully, and we believe that starts from childhood. We are committed to delivering top-quality skincare products for kids that nourish, protect, and bring peace of mind to parents.”
Moreover, Kiddums offers a range of skincare products which includes gentle cleansers, nourishing moisturisers, sunscreen with high SPF protection, soothing oils, among others.
The Love Co. is available in WH Smith stores in airports, tata 1mg offline stores. Additionally, the brand is planning to expand their retail stores this year.