The Derma Co, the active ingredients backed skincare brand, from the house of Honasa Consumer Limited, releases their campaign film for their purpose Young Scientist Programme in collaboration with Bhumi NGO where they provide quality, practical science education to the underprivileged children in India.
The science-based brand has built their purpose around providing science education to the underprivileged children through the Young Scientist Programme, The Derma Co seeks to bridge the gap between theoretical knowledge and practical application, ensuring that children from underserved backgrounds not only dare to dream big but also have the tools and opportunities to turn those dreams into reality. The brand’s dedication to this cause is further exemplified by their unique approach—each order placed on The Derma Co website contributes towards supporting this initiative, reinforcing their commitment to empowering young minds through the power of science. As per the company, the programme has impacted more than 10,000 students under a span of two years.
The newly released film documents the impact of an initiative, offering an authentic portrayal of students benefiting from the programme. It sheds light on the transformations experienced by these students, who were once constrained by their circumstances. Now, they have the opportunity to dream ambitiously and acquire the knowledge to pursue careers as scientists. Their journeys may serve as inspiration for those aspiring to excel in the field of science.
The film showcases how the Young Scientist Programme goes beyond just providing infrastructure. The initiative delivers personalised science lab kits and dedicated science teachers to these students, ensuring that they receive a comprehensive education that is on par with the best. The absence of traditional classrooms and laboratory facilities doesn’t hinder their progress.
“We believe that science has the power to transform lives, and through the Young Scientist Programme, we are nurturing the scientists of tomorrow. This film showcases the heart and soul of our mission, and we’re excited to be a part of their incredible journeys, ” Anuja Mishra, EVP and chief marketing officer, Honasa Consumer, said.
The 54 sec film is conceptualised by the Flying photon agency.