The Body Shop India has partnered with model and actress Diana Penty to deliver a message in a short, new film with International Women’s Day on the horizon. The message encourages women to prioritise self-care and speak up for themselves, embracing a stance in the pursuit of their well-being.
“Our British Rose Bath and Body Care Collection embodies this spirit, going beyond beauty to include self-care and self-love. With Diana Penty as the face of this campaign, we embrace the essence of the modern woman – strong, beautiful, and unapologetically empowered,” Harmeet Singh, VP, product, marketing and digital, The Body Shop India, said.
Drawing inspiration from The Body Shop’s British Rose collection, the film highlights the idea that every woman has the potential to bloom by caring for themselves and helping those around them to grow.
“As an advocate for ethical beauty, partnering with The Body Shop on this project is a privilege. On Women’s Day, let’s come together to underline the significance of women embracing their strength and leading the way toward a more beautiful world,” Diana Penty, Indian actress, said.
The film is available on YouTube and social media platforms.