tgthr has announced the appointment of Rahul Vengalil as CEO and co-founder. As per the company, Vengalil will lead the charge immediately.
As CEO at tgthr, Vengalil will lead client relationships and business across the units. He will also take forward the agency’s promise of a full-funnel approach by integrating media services into the agency offerings, bringing to the forefront his decades of experience in handling media.
Talking about the appointment, Aalap Desai, CCO and co-founder, tgthr, said, “We don’t become a full-funnel agency by just calling ourselves ‘full-funnel’. We can only achieve it by having people who not just come with that expertise but command that expertise. Rahul is exactly that. Why he belongs at tgthr, more than anywhere else, is because he has the head to drive business and has the heart to care about people, too.”
With a rich background and a proven track record in advertising, Vengalil is well-equipped to steer tgthr towards new heights. His most recent role as the executive director at Everest Brand Solutions, which he revived in 2022, showcased his ability to lead with vision and strategic insight. In the past, he has also held the position of managing partner at isobar and helped grow its presence in India for almost a decade.
Moreover, Vengalil’s extensive experience spans across diverse categories including automobile, fashion, consumer durables, real estate, retail, technology and FMCG.
“tgthr has earned a reputation as a place where happiness meets creativity to produce extraordinary results, setting the foundation for a journey into the future. We aim to simplify the complexities of today’s diverse mediums and the ever-changing technology. My intent is to guide our clients through the dynamic advertising landscape and not just create compelling brand stories for them but also help distribute them,” Rahul Vengalil, CEO and co-founder, tgthr, added.