Technosport, a technical sports apparel and activewear brand, launched a film ‘Technosport’ in which people are enjoying Cricket. Be it the bounce of the ball or the grip of the bat, be it the initially wife surprising the husband by bowling him out, or the overconfident boss in office getting hit by the ball, or the highly focussed teenagers playing cricket with the world cup level intensity and sincerity.
“At Technosport we are bringing the technology & innovation in activewear, once considered as super premium or ‘royal’ to the masses at an affordable price point to enhance their day to day life and comfort. It’s that synergy that we wanted to bring out and this film does exactly just that,” Puspen Maity, CEO, Technosport said.
The ad film used fast cuts, drama and humorous situations with a more enjoyable rendition of the intense music piece ‘Flight of the Bumblebee’ to tell people to be active, to come out and play. ‘Is world cup ko har maidaan mein khelo’.
“As a homegrown activewear brand building for all strata of society, we could not think of a better time to launch our first campaign. However, with our customer spread very wide both in terms of demography, geography & psychographic, we need to create something which would resonate with everyone. Another challenge was to ensure that we stood out from the clutter of ads in the market at this time. The idea behind the campaign was strong enough to overcome those challenges and carve out the required awareness for our brand and philosophy. Sunil Karthik, head of marketing, Technosport, said.