Tata Sampann, a brand from Tata Consumer Products Limited (TCPL), announced its latest campaign titled – ‘Pyar Bhara’. From what is understood, the campaign highlights the benefits of using natural ingredients which maintain essential nutrients and the integrity of nature’s offerings.
“Cooking is an honest art. The dish will only come alive if your efforts and ingredients are full of love. That’s why I choose Tata Sampann. Their products have nature’s pure and unlimited love. You can feel it, every time you cook with their products. I’m proud to be part of a campaign that celebrates this love for Indian food. Nature’s. Mine. Yours.” Sanjeev Kapoor, chef, said.
The ‘Pyar Bhara’ campaign features a lighthearted exchange between chefs Sanjeev Kapoor and Ranveer Brar, showcasing the joy of cooking with natural, unaltered ingredients. The company stated that through this narrative, the campaign promotes the idea of nourishing meals prepared with food that remains close to its original state. It will be promoted across various digital platforms, including social media, inviting consumers to engage with the brand and share their experiences with Tata Sampann products.
“We believe that polishing is a harsh process which takes away most nutrients dal has to offer. This is why we don’t polish our dal – we bring it to our consumers, unpolished and full of Nature’s Love”. And not just dals, all Tata Sampann food holds the same promise,” Deepika Bhan, president, packaged foods – India, Tata Consumer Products, added.
“Tata Sampann reminds us that the most nourishing, delicious food is the one nature provides in its intended form. I believe the secret to preparing great food lies in respecting the way nature makes it and I’m thrilled to lend my voice to a campaign that captures this sentiment beautifully. Tata Sampann’s close-to-nature products can truly elevate the joy of home-cooked food.” Brar commented.