Tata CLiQ, an omnichannel marketplace, assigned its SEO mandate to Social Beat.
“Shoppers, e-commerce or otherwise, continue to heavily rely on search and discovery throughout their shopping journey, be it engaging with the latest fashion trends or hunting for the best buys. We, at Tata Cliq, are confident that Social Beat will help us develop and optimise content that is highly discoverable to grow our engagement and revenue. Our goal continues to be to drive more and more shoppers to our platform with optimised and curated products and relevant content,” Shishir Kataria, director – marketing, Tata CLiQ.
The agency has been entrusted with optimising existing content while launching opitimised category pages on Tata CLiQ’s platform to scale monthly organic traffic by two times over the next year. The account was won after a multi-agency pitch and will be serviced by Social Beat’s offices in Mumbai.
“We aim to scale traffic to the Tata CLiQ platform manyfold over the next year. Our team of specialised SEO and content strategists will be working closely to achieve this,” Vikas Chawla, co-founder, Social Beat, said.