Tata AIA Life Insurance Co Ltd (Tata AIA), Tata AIA, an insurance company in India, has introduced a social media campaign titled #VoteKarneKoTaiyaar.
From what it’s understood, the campaign encourages young Indians, particularly first-time voters, to register themselves to vote and then go ahead and vote on the election day, in their respective location. The campaign aims to instill a sense of national responsibility and duty among the youth.
The #VoteKarneKoTaiyaar campaign intends to tap into the digital savvy youth, who are consumers of online content and active on social media platforms. Reportedly designed to resonate with the ethos of this generation, the campaign is understood to employ content and leverage social media channels to amplify its reach.