Swiggy Instamart introduced an interactive Pongal pot installation at Express Avenue Mall in Chennai from January 14 to 17, 2025. The life-sized installation blends the Pongal tradition of overflowing milk with voice-activated technology, allowing visitors to participate in a unique celebration.
Visitors can activate the installation by shouting “Pongalo Pongal!” The pot responds by dispensing a gift for each interaction. The voice recognition system detects the festive shout and triggers the dispensing mechanism, offering a new take on the clay pot associated with Pongal traditions.
The installation is designed to highlight the significance of Pongal while incorporating modern technology. Social media users have shared their experiences, showcasing Swiggy Instamart’s initiative to connect with cultural traditions.
The event at Express Avenue Mall draws attention to the Pongal celebration in Chennai, bringing together families and individuals to participate in the festive activity.