Interactive Avenues, the digital arm of IPG Mediabrands India, announced that the company has bagged the creative and media mandate for Super League Kerala, Kerala’s football league. Under this mandate, The agency will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns.
“To celebrate the deep love Kerala has for football, we wanted to partner with people who have that love and understanding themselves. We’re confident that we have found that partnership with Interactive Avenues and look forward to a triumphant debut season of Super League Kerala.” Matthew Joseph, CEO, Super League Kerala, said.
From what is understood, Interactive Avenues will handle the account out of their Mumbai office.
“We’re delighted to embark on this exciting football odyssey with Super League Kerala as their Creative partner. Leveraging cultural insights and community building strategies, we will help them drive impact and build a loyal fan following – not just during the upcoming league season, but way beyond.” Shantanu Sirohi, COO, Interactive Avenues, said.