Sujata Appliances, a legacy brand in the consumer appliances space assigned its creative digital duties to Sociowash. The mandate was assigned following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters.
“As one of India’s oldest appliance manufacturers, Sujata understands the value of trusted relationships. We look forward to leveraging our integrated approach to help Sujata deepen customer connections and continue leading the industry,” Pranav Agarwal, co-founder, Sociowash, said.
Sociowash will handle all aspects of Sujata’s marketing and advertising including digital, social media, community building, influencer marketing, content creation, and production. Sociowash will bring its expertise to help Sujata strengthen brand awareness and drive sales growth in the appliances category.
“In today’s digital and social-first world, integrating communications across all touchpoints is key to success. Sociowash demonstrated a strong understanding of our brand vision and the consumer appliances space,” Fagun Mittal, head of marketing, Sujata Appliances, said.