adidas India has announced actor Suhana Khan as the new face of the brand. The partnership aims to spotlight the company’s Originals line, particularly its classic Superstar sneaker franchise, and align with a new generation of consumers focused on creativity and self-expression.
The company stated that this association marks a new chapter for adidas Originals in India, blending the brand’s heritage with fresh energy. Suhana Khan’s onboarding is part of the brand’s broader strategy to collaborate with cultural voices who resonate with younger audiences.
Speaking on her association with the brand, Suhana Khan shares, “I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special.”
Neelendra Singh, General Manager, adidas India, adds, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture.”
The collaboration is part of adidas India’s ongoing effort to evolve its brand presence while staying rooted in its global legacy.