STRCH, a homegrown activewear brand, has announced Bollywood actor and fitness enthusiast Vaani Kapoor as its brand ambassador. From what is understood, the partnership reflects the brand’s focus on comfort, functionality, and style while catering to a fitness-conscious audience.
“I am excited to partner with STRCH, a brand that truly understands the needs of today’s fitness and fashion enthusiasts. I prioritise both comfort and style in my activewear, and STRCH’s innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining STRCH on this journey to revolutionise the active lifestyle,” Vaani Kapoor, said.
The company stated that the range caters to both men and women, offering versatile styles suitable for workouts and casual wear.
“Vaani Kapoor’s partnership with STRCH as the brand ambassador speaks volumes about our shared belief in an active lifestyle with premium, high-quality activewear that is functionally modern in design. Vaani, as the fitness and fashion icon in India, makes the perfect celebrity to help us revolutionise the activewear segment in India,” Prithvi Bhagat, founder, STRCH, said.