Spykar announces the launch of its campaign, ‘PocketFullOfLove’. With a mission to infuse positivity into communities and spread warmth and joy, the campaign sought to remind everyone that amidst life’s challenges, love stood above all. The campaign, was held on February 10th and 11th, 2024, at Phoenix Palladium Mall in Mumbai.
The campaign centred on spreading ‘Pockets Full of Love’ at the mall, featuring compliments on small cards. These messages brought smiles and positivity to recipients, with Spykar representatives also hosting activities like the ‘Spin the Wheel’ game at the store, creating moments of joy and connection.
“In a world that often feels divided and chaotic, it was essential to remind ourselves of the love and compassion that bind us together. The ‘PocketFullOfLove’ campaign was Spykar’s way of spreading the message and fostering meaningful connections within audience. As a brand, Spykar is committed to delivering more than fashion. We strive to create experiences that resonate with our audience. With the Valentine’s Day campaign, we hoped to inspire others to embrace kindness and make a difference in the lives of those around them,” Vivek Shah, marketing head, Spykar, said.
Participants also had the option to collect blank cards, allowing them to personalise compliments and spread kindness to others in their surroundings. Spykar aimed to encourage the chain reaction of kindness, creating an impact and fostering a culture of positivity.