Hyundai Motor India Limited (HMIL) is back with a campaign that tries to charm the eco-conscious crowd-“Space Bhi. Mileage Bhi.” The initiative spotlights the recently launched EXTER and Grand i10 NIOS Hy-CNG Duo, flaunting dual-cylinder technology. While the buzzwords might sound impressive, the real story lies in practical details.
CNG vehicles often carry baggage—literally and metaphorically. Many drivers associate them with cramped spaces and mediocre mileage. Hyundai, however, wants to flip that narrative. The EXTER and Grand i10 NIOS promise a roomy boot that’s ready for anything, from family trips to impromptu shopping sprees. With mileage numbers hovering around 27 km/kg for the EXTER and 26 km/kg for the Grand i10 NIOS, Hyundai is putting the pedal to the metal in the sustainability race.
“As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024,” Tarun Garg, whole time director and chief operating officer, Hyundai Motor India Limited, said.
The TV commercial is a classic Indian family affair, centering around a wedding. Who knew marriage logistics could make for such riveting entertainment? Watching the protagonist juggle luggage with ease might not win an Oscar, but it gets the point across: Hyundai’s Hy-CNG Duo is about making life simpler.
The campaign aims to capture attention across social media platforms like YouTube and Facebook, targeting those who can appreciate a good balance of space and efficiency. In a world where cars often become an extension of our lifestyles, Hyundai’s latest offerings look to cater to practical needs without the usual marketing fluff.
As the Hy-CNG Duo hits the roads, Hyundai is on a mission: to redefine what it means to drive green. If they succeed, ‘Space Bhi. Mileage Bhi’ could become more than just a slogan; it might just become the new mantra for smart driving.