Sony Sports Network has rolled out a new campaign titled ‘Ground Tumhara, Jeet Hamari’ ahead of the five-match Test series between India and England beginning June 20, 2025. The broadcaster holds exclusive rights to air the series in India.

This will be India’s first Test series in England following the retirement of Rohit Sharma and Virat Kohli. A new squad, led by a yet-to-be-announced captain, will take the field at iconic venues including Lord’s, Edgbaston, Old Trafford, The Oval, and Headingley. The series is part of the ICC World Test Championship cycle and comes at a time when Indian cricket is undergoing a leadership and generational transition.

Historically, India has won only 3 out of 19 Test series in England, making this a high-stakes broadcast property for Sony Sports Network. The campaign is aimed at rallying national sentiment behind the team’s attempt to rewrite history.

Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “ While our recent dominance in limited-overs cricket is a testament to the depth and talent of Indian cricket, Test matches in England present a unique challenge. Sony Sports Network aims to rally the nation behind Team India as they embark on this crucial Test series, inspiring fans to believe that this team can overcome any challenge on any pitch in the world.”

Sony’s campaign is anchored by a suite of films that highlight India’s historical struggles in English conditions. These include:

Captains Promo: Features archival interviews with former captains Ajit Wadekar, Kapil Dev, and Rahul Dravid, underscoring the rarity of success in England.



‘Fury in Harmony – Bumrah’: Spotlights Jasprit Bumrah’s wicket from a previous series, illustrating the intensity of India-England Test encounters.



‘Kasam Paida Karne Wale Ki’: A yet-to-air film featuring Sunil Gavaskar, Irfan Pathan, Gaurav Kapur, and Sanjana Ganesan, juxtaposed with English players like Mark Wood and Harry Brook. Set to the 1984 song of the same name, the film positions the English playing conditions as a long-standing adversary.

The main campaign film is animated and emphasizes the contrast between India’s recent white-ball dominance and the elusive red-ball success in England.


The India-England series will be broadcast across Sony Sports Network’s bouquet of channels and is one of over 1,800 hours of live cricket the network is set to air in 2025. Sony holds broadcast rights to boards including England and Wales, New Zealand, Sri Lanka, and the Asian Cricket Council.

Besides cricket, Sony Sports Network’s portfolio in 2025 includes the UEFA EURO 2028, Champions League, Bundesliga, Roland Garros, UFC, and domestic leagues like Ultimate Kho Kho and Pro Panja League.

The network is also banking on a post-retirement reboot of Indian Test cricket to drive cross-platform engagement ahead of a packed sports calendar.