Social Beat, a digital marketing agency, announced its collaboration with Digi Yatra Foundation as its newest client.
Digi Yatra, a Government of India initiative, digitises and streamlines air travel, employing biometrics and advanced technology for a smooth, paperless journey from check-in to boarding. Emphasising data security, it aims to make air travel in India more convenient and eco-friendly.
“Digi Yatra policy is an initiative aimed at providing seamless and hassle-free experience for passengers at airports. Its main objective is to enhance passenger experience by eliminating the need for verification of ticket and ID at multiple touch points. The onus is on us to spread the news of its availability, and encourage passengers to use these services. So we need to spread the word by every means at our disposal,” Suresh Khadakbhavi, CEO, Digi Yatra said.
“The users of Digi Yatra will be treated to an enhanced web and app experience. Additionally, we will leverage a multi-channel digital marketing strategy to onboard 6 million app users by the end of the financial year. This will propel Digi Yatra to the forefront of the travel industry, delivering memorable digital experiences to millions of travellers.” Suneil Chawla, co-founder, Social Beat said.