Soch Apparels has announced the appointment of Deepak Mahnot as its chief marketing officer (CMO). As per the company, Mahnot will spearhead the brand marketing, CRM, visual merchandising, PR and customer experience initiatives in his new role.
Before joining Soch, Mahnot has served as the marketing director for Vision Express India Operations for over four years.
Talking about the appointment, Vinay Chatlani, MD and CEO, Soch, said, “Deepak is a passionate marketer with diverse industry experience across various industries in retail, as well as a keen understanding of how to activate and drive the business with a strategic lens. We welcome Deepak to the Soch family, he will play a critical role in helping to shape the next chapter of Soch.”
With over two decades of experience, Mahnot has a track record in elevating brands across diverse industries. He has played a pivotal role in bringing various campaigns to life, some of which won top honors, including the Cannes and Effie.
Additionally, Mahnot is known for leveraging data analytics and insights to drive complex transformative projects and initiatives in all his previous roles in India and Dubai. Throughout his career, he held key leadership positions at organisations such as Reliance Infocomm, The Mobile Store, VLCC and Babyshop (Landmark Group, Dubai).
“I am happy to be joining Soch at such a crucial period, as the brand gears for the next phase of exponential growth. Soch has built a fantastic legacy and is among the most loved brands, constantly evolving with the women in India today. I look forward to helping Soch take the next step forward,” Mahnot added.