Snapchat is strengthening its leadership team in India, with strategic hires across content, partnerships, augmented reality (AR), growth, and sales.
With these hires, Snap is believed to have doubled the size of its India team since last year. Joining the Snap team as the director – content, partnerships and AR is understood to be Saket Jha Saurabh. To propel Snapchat’s growth trajectory, Chirag Kohli seemingly comes aboard as the head of growth, with focus on intensifying user acquisition, engagement, and revenue expansion efforts.
Reportedly, driving revenue growth through strategic relationships are Amit Ojha – India agency lead, Neha Jolly Sawhney – India sales head, and Yagnesh Ravi – ads solutions lead. From what it’s understood, leading Snap’s efforts to build trust with the Government of India is Uthara Ganesh, head of public policy for India and South Asia. Rashmi Dastidar, head of integrity and compliance for APAC and EMEA, is expected to develop Snap’s risk and compliance practices across the region. Moreover, Lekshmi Geetha, head of people for India, will focus on driving organisational success through people management, and Poonam Nikam, head communications for India, Singapore and Japan, is believed to be boosting brand visibility and stakeholder engagement.
“With this leadership team in India, I believe we are committed to serving our community, building value for advertisers, creators and AR developers, and contributing to India’s digital adoption,” Pulkit Trivedi, managing director, Snap Inc – India, added.